The European agency EURid is an exclusive registry and administrator of one of the most widely used internet domain names: the .EU. It was appointed to that job by the European Commission in 2003. At the end of the 2012 this agency shot and official document whose objective was to introduce Prague to international audience using (or planning to use) the .EU as a domain. They decided to do so in a less conventional approach, which at the same time would unveil a tradition characterising the whole country. It was no surprise to us that at the end the choice fell on the tradition of mini and small breweries, beer and the culture surrounding the beer. Indeed, these enjoy a tradition that stretches back to the Czech history hundreds of years ago and which has been branded as the “Czech life style”.
In addition, it was in those very small breweries, in contrast to local multinationals, where the Czech beer retained its past world-wide originality, fame, top quality and the unique taste. Czech Beer Tours was asked to become the consultant and the guide. By the way, it was not only because our domain has been actually czech-beer-tours.eu. The whole document introducing the Czech beer culture is on Youtube and you can see it by clicking HERE. Photogallery here: