Beer as the symbol of national culture.
Homage to the Czech beer – homage to the tradition
It is an amazing observation that a country with such a phenomenal tradition of beer culture yielded to the marketing techniques of beer multinationals so easily and the tours for closer contacts with the quality in beer enjoyment did not receive a wider acceptance abroad. At present there are in Bohemia and Moravia numerous booming restaurants with own breweries, attended mainly by the locals.
We think that it is then our mission, as the representatives of Czech consumers of beer and themselves the aficionados of traditional breweries, to make it good also for others. We are not alone, there is an international call for reinstalling good practices in beer culture – British CAMRA leads the way and there is the support of the European Union of Beer Consumers.
This project has been launched on 15.7.2009 as the first one in this country. Please be aware that original can be only one, what we all as beer drinkers know very well.
Since this is a pilot project that depends on the feedback from our visitors and friends, we will adjust our offer to the demand and widen gradually its scope for choice. We would like to introduce you to most varied places of interest and persuade you that beer is a life-style that is worth enjoying.
Project “Czech Beer” was conceived as an assistance to visitors coming to this country from abroad who like beer and who would be willing to taste something different from the uniform fast-track stuff imposed on them by multinationals. At the same time Czech Lands, with their tradition of brewing recorded for 1000 years, offer exciting brands which need not be as known as the Pilsner flagship but which stick more to the tradition.
Thus you may take advantage of the lasting partnership between SPP and the numerous micro-breweries and stand-alone local beer producers. We offer not only the tasting of beer specials in non-conventional places but also opportunities to get acquainted with leading personalities with hands-on approach to the art of beer.
By taking part in our tours you will discover breweries which honour traditions or famous places known from the Czech history of beer. However, you do not have to be a beer connoisseur to enjoy the beer specials – Czech beer tours will take you with their spontaneous friendliness even if you have not developed a bias to beer. It will be our pleasure if you would find the contact with Czech beer-making an interesting experience. We are sure that you will not remain indifferent to the skills of our maltsters and brewers and find the taste of real beer from family breweries worth trying.
Of course, we will endeavour to facilitate your contact with all Czech culture and not only with its beer tradition. You may rely on us for taking care of other services, such as accommodation, catering, sightseeing, cultural events, services of guides or organisation of meetings and conferences.
Tomas Erlich, the chairman
Karel Benacek, the deputy chair.
This project serves for financing of the SPP.